Toyota Boshoku has concluded an agreement to establish a joint venture in Pakistan with Pakistani automotive component maker, Thal, and Toyota Tsusho. The new company, Thal Boshoku Pakistan, will manufacture automotive components and is Toyota Boshoku group's first production base in Pakistan.

Toyota Boshoku group is proactively setting up a new production structure. Until now various Toyota Boshoku group companies produced and supplied seat frame components and air cleaners to Pakistan. One portion of production processes will be transferred to the new company and production will start from July 2014. In the future, the new company aspires to expand business to include seat assembly.

By participating in this new venture, the Toyota Boshoku group is seeking to further optimise production and distribution in the Asia and Oceania region, which is a crucial market. Toyota Boshoku will continue to offer customers worldwide appealing, comfortable and safe automobile interior spaces.

Overview of new company

1. Company name

Thal Boshoku Pakistan

2. Location

Karachi, Islamic Republic of Pakistan

(within the grounds of Thal)

3. Representative

Asif Rizvi, CEO, Thal

4. Date of establishment

August 2013

5. Capital

PKR190m (US$1.92m)

6. Ownership

Thal 55%
Toyota Boshoku 35%
Toyota Tsusho 10%

7. Products

Components for automobile seat frames

and air cleaners

8. Production capacity

Approx. 50,000 units/year

9. Start of production

July 2014

10. Site area

Approx. 800 sq m

11. Investment

Approx. PKR140m

12. Number of employees

Approx. 30 (at start of production)