USA: Toyota and Honda incentivise arch-rival saloons
Japanese brands are starting to offer incentives on top-selling passenger cars in the USA. Toyota this week started offering special finance deals with interest rates as little as 3.9% on its Camry saloon, the model#;s first incentive since a full redesign last year. Toyota apparently was following Honda whose cut-rate finance on the Camry-rivalling Accord make more sense for a model in its twilight months with press launch events for an all-new model already scheduled.
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