USA: The Cobalt Group Signs New Agreement With Kelley Blue Book To Offer Auto Dealers New and Used Car Pricing For Web Sites
2000 CBLT, a leading provider of e-business products and services to the automotive industry, today announced it has signed a new agreement with Kelley Blue Book, the Internet's leading source for new and used car value-pricing reports.
Book's PriceLink online appraisal service for new and used vehicles to its automotive dealer clients, enabling dealers to provide complete vehicle pricing directly on their Web sites rather than transferring consumers to the Kelley Web site. Previously, Cobalt offered a version of PriceLink that only included used car prices.
"Through this new agreement with Kelley Blue Book, Cobalt is helping auto dealers keep consumers on their Web sites by providing the information online shoppers want most, accurate new and used vehicle prices," said John Holt, president and CEO of The Cobalt Group. "Kelley Blue Book's PriceLink is a valuable tool, from a trusted source, that helps Cobalt build one-stop, full-service online dealerships for our dealer customers."
The PriceLink appraisal service guides car owners through a virtual walk-around of their vehicles and asks them to provide detailed information about every aspect of their vehicle, including mileage, a checklist of the vehicle's features, an evaluation of the vehicle's condition (with an optional 27-question appraisal form), and the consumer's zip code. Using this information, PriceLink provides an accurate review of the vehicle and its trade-in and retail values. Consumers can also look up invoice and MSRP pricing for new cars they are considering. Dealers are able to display any combination of pre-owned values (retail and trade-in) and new vehicle values (MSRP and invoice).
"Through Cobalt's large dealer network, millions of online car shoppers will have more convenient access to Blue Book, America's most requested vehicle pricing information," said Stephen Henson, vice president of marketing and business development for Kelley Blue Book. "The addition of PriceLink to Cobalt dealer Web sites increases consumer confidence in new and pre-owned vehicle purchase decisions, while keeping them in close contact with their preferred dealer."
The PriceLink appraisal service is available to all Cobalt dealer customers.
About the Cobalt Group
The Cobalt Group(TM) CBLT, headquartered in Seattle, is a leading provider of e-business products and services that help automotive dealers and manufacturers effectively manage their businesses online. Cobalt's suite of e-business solutions includes Web services, Web site hosting, e-commerce applications, Internet-based customer relationship management applications, data management, and best practices training and consulting.
Nearly half of the nation's auto dealers use Cobalt's technology, including nearly 6,400 Web services clients, and nearly 10,000 PartsVoice(R) (www.partsvoice.com) clients. Cobalt's e-business products and services are endorsed by 15 automotive manufacturers and more than 50 of the 100 largest dealer groups in the United States.
Cobalt operates MotorPlace.com(TM) (www.MotorPlace.com), a business-to-business information and e-commerce exchange where auto dealers can find the latest news, software applications to improve their business operations, parts locating tools and a wholesale vehicle exchange. Cobalt also operates DealerNet(R) (www.dealernet.com), one of the most widely visited consumer automotive information portals on the Web. Cobalt owns IntegraLink Corporation, the auto industry's premier provider of auto dealer data collection and reporting services. Cobalt offers Web site services that are endorsed by the National Automobile Dealers Association.
Cobalt has offices in Seattle, Wash.; Portland, Ore.; Detroit, Mich.; Columbus, Ohio; and Austin, Texas. For more information, please visit www.cobaltgroup.com or call 800/909-8244.
About Kelley Blue Book
Since 1926, Kelley Blue Book has been the nation's de facto standard in automotive pricing and value information. As an automotive icon, Kelley Blue Book maintains some of the strongest brand equity and name recognition in the world. Today, as the nation's most popular automotive web site, kbb.com attracts 3 million unique visitors a month generating over 21 million pricing reports on new and used vehicles. Kelley Blue Book continues to enhance the consumer experience positioning the company as a one-stop shopping guide for the car buyer. For more information, please visit www.kbb.com.