INDIA: Tata launches Indigo Manza

Author: | 15 October 2009

Tata Motors has launched its new generation sedan, the Tata Indigo Manza, which it says is built on a new platform.

The Indigo Manza succeeds the Tata Indigo, of which almost 275,000 were sold.

Speaking at the launch, Ratan Tata said: "The Indigo Manza is a modern, contemporary sedan on a new car platform that has the potential to emerge as a class leader."

Tata says that a completely new body on a new platform houses an all new interior and 'makes a bold styling statement'.

With a length of over 4.4m, a width of 1.7m, and a wheel base of 2,520mm, the sedan has grown in size and interior space over the Indigo, which will still be sold in India.

Tata is emphasising a number of new features which add to refinement. There is tilt adjustable power steering with a height adjustable driver seat as well as electronically adjustable and controlled Outer Rear View Mirrors.

The driver information system on top of the central console provides information on fuel consumption and ambient temperature, while a 2 DIN Music System offers connectivity with a USB port and Bluetooth connectivity through the Blue5. The audio controls of the music system are mounted on the steering wheel, for ease of access while driving.

Safety features on the Indigo Manza include a collapsible steering column, Anti-lock Braking System and Dual Frontal Airbags.

Engines - including a 90 hp Quadrajet Diesel and Safire Petrol - are sourced from Fiat.

The car comes with a warranty of 2 Years/75,000 kms, amongst the best in the industry, Tata says. It will be available in a range of 7 colours through 224 dealerships with 493 sales points across 401 towns in the country.

The car is priced at Rs. 4.8 lakhs ex-showroom Delhi for the petrol Safire for the base Aqua version going up to Rs. 6.75 lakhs ex-showroom Delhi for the highest Aura+ version of the Quadrajet diesel.

A rationalised portfolio of the existing Tata Indigo range- the Indigo CS, Indigo XL and the Indigo Marina- will continue to be marketed.

Sectors: Emerging markets, Vehicle manufacturers, Vehicle manufacturing

Companies: Tata, Fiat

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