About five years ago, Tata Motors unleashed a revolution in the low-priced goods carrier segment in India with the launching of its Ace mini-truck which can be regarded as 'the Nano of the commercial vehicle segment' here. Now the Ace has become India's first 'one-lakh' (100,000-unit) nameplate in the segment, grabbing almost 85% market share. Competitively priced at INR 240,000 (about US$5,420), it has created its own niche.