Sales growth of 34% in the first half of this year has catapulted Suzuki into the UK top 20, ahead of Volvo and Mazda and nibbling at the heels of Renault.
That growth with more than 17,000 cars sold and a 1.5% market share has also elevated Suzuki GB to top dog in Europe, ahead of Russia and Germany with both best sales and biggest market share.
The success is all the more remarkable given the fact that it has been achieved with no major new models, Ed Norman, product planning manager said.
The company is now gearing up for more sales growth with the arrival of the S-Cross in September which Suzuki believes will help it gain traction in the fleet market, especially Motability.
The S-Cross is the first in a series of new models; a new city car comes next year followed by a B-segment SUV to rival the Nissan Juke in 2015 and a new B-segment hatchback in 2016.
Of the 30,000 cars Suzuki sold last year, only 2,000 were fleet sales. The man tasked with changing that is Andrew Wale who joined Suzuki's Milton Keynes team as national corporate sales and remarketing manager after a two-year spell with Nissan. Before then he spent 18 years with Honda helping to shape that company's fleet sales policy in the early 1990s.
"Suzuki today is like Honda was 20 years ago when I joined them," he said. That means plenty of opportunity to expand the corporate and fleet sales business, without hurting profitability.
Wale expects business sales to grow to 5,000 a year over the next four years as the company increases its focus on corporate sales.
His first priority has been to build closer links with CAP and Glass's to establish residual values for new models ahead of launch. "The work we are doing on residual values for fleet will benefit retail customers too because it will mean lower monthly payments," he explained.
Suzuki has already increased the number of cars sold through Motability to 900 this year from 300 last year. But Wale is unlikely to advocate entering the daily rental market. "I'm not under any pressure to grow sales other than organically," he said.
He plans to "ease the dealers into fleet sales'. The 145-strong dealer network will be able to use Suzuki contract hire, developed with Lex Autoleasing, to offer buyers competitive terms, he said.
He believes the idea of business centres, used by some manufacturers, notably prestige brands, doesn't work. "They are too expensive to run and anyway, 80% of business sales are made through only six or seven dealers," he said.
Instead, 10 Suzuki dealers will be used to focus on business sales and if other dealers want to be involved "we will help them."
"It's more about product, pricing and servicing than worrying about the colour of the floor tiles," he said.