USA: Subaru signs Tour de France cycle race winner as advertising spokesman
Subaru of America has signed four-time Tour de France winner Lance Armstrong as the 'spokesperson' for a new advertising campaign that will launch nationally in April with the theme "Subaru. Driven By What's Inside." The brand's new theme line, "Subaru. Driven By What's Inside," replaces "The Beauty Of All-Wheel Drive" tagline introduced in 1995.
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