Chrysler is consolidating its sporty SRT family of vehicles under the Dodge brand as part of global plans for the Fiat Chrysler Automobile.
Tim Kuniskis will head this in his role as president and CEO of the brand and head of fleet operations.
Ralph Gilles, who previously ran SRT, continues as head of product design and president and CEO of motorsports.
"I want to thank Ralph for his dedication to the SRT brand," said Sergio Marchionne, Chairman and CEO, Chrysler Group. "Under Ralph’s leadership, the SRT brand expanded its vehicle lineup to include more highly customised models and received numerous automotive awards and distinctions."