SmarTire Systems Inc. (NASDAQ) is strategically positioned to maximize the opportunity being made available as a result of the recent joint venture announced between Michelin and Goodyear, according to Robert Rudman, the Company's President and CEO. In this significant announcement, the two major tire companies have agreed to cooperate in the development of advanced run-flat tire technology. Tire monitoring systems play an integral and essential role in run-flat or extended mobility tires. As the industry leader in tire monitoring technology, SmarTire has been supplying tire monitoring products to Michelin and Goodyear since the launch of their run-flat tires in 1997.