UK: Smart claims a first for text message response system to TV advertising
DaimlerChrysler's Smart has become the first car manufacturer in the UK, and possibly the world, to use SMS responses in its TV advertising, allowing viewers to arrange test drives, request brochures or locate dealers by sending text messages from their mobile phones.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable