CANADA: Satellite radio gets go-ahead
General Motors of Canada has welcomed a government regulatory body decision to approve satellite radio in Canada.
GM Canada will work with Canadian Satellite Radio (CSR) and its partners to analyse the conditions of license and determine how to move as quickly as possible to address pent-up consumer demand for satellite radio in Canada.
"We are eager to move forward to introduce XM radio into our 2006 model year vehicles," said Michael Grimaldi, president of GM of Canada. "Satellite radio is the biggest advancement in mobile audio technology in the last 60 years. XM is a great customer feature that will allow us to combine it with other safety and security features to enhance the value in new GM vehicles."
During the 2006 model year, General Motors plans to offer XM radio from factory-installed receivers in more than 50 vehicle models - more than any other automotive manufacturer. Consumers purchasing a new GM vehicle with XM Satellite Radio would receive three trial months of XM service, digital quality sound and a fully-integrated appearance that comes with a factory installation.
Canadian Satellite Radio is Canadian-owned and controlled by John Bitove, and was formed to provide audio, data, video and other subscription-based, services and broadcasting entertainment to Canadians and the rest of North America.
CSR is the majority owner and operator of XM Canada, which offers audio technology, content and programming to Canadians in both English and French. XM Canada works in partnership with XM Satellite Radio of the United States, which currently offers more than 150 channels of music, news and entertainment programming to its subscribers for a monthly fee.