GERMANY: Saab opens pilot City Centre in Berlin
Saab is embarking on a new dealership strategy with the opening of its pilot City Centre in Berlin - the first of 100 new showrooms planned for key international cities. In a statement, Saabs said that the City Centre concept is part of a new marketing strategy called Saab Unlimited which heralds a fresh and more targeted approach to customers in the key areas of sales, marketing, aftersales and franchise representation.
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