Rolls-Royce Motor Cars has opened a new showroom at Qatar's exclusive man-made Pearl Island in Doha, Qatar.

The luxury car brand owned by BMW celebrated the occasion with a prestigious opening event that attracted prominent members of the Qatari business community.
 
The event was marked by the unveiling of the new Ghost, the latest addition to the Rolls-Royce model range which was making its debut in Qatar.

"Having seen the development of The Pearl Qatar over recent months I am convinced that it is the ideal environment to house the pinnacle of luxury in the automotive market. Our presence on this exclusive venue reinforces the strategic importance of Qatar and the Middle East region to the future growth of Rolls-Royce," said Tom Purves, CEO, Rolls-Royce Motor Cars.

Peter Schoppmann, Regional Director for the Middle East, commented during the opening: "This place has an effortless glamour, which truly reflects the atmosphere of our cars."

Omar Alfardan, President of Alfardan Automobiles and Rolls-Royce Motor Cars Doha, said "The opening of our new showroom on one of the most luxurious islands in the world demonstrates our commitment to consistently investing in the Rolls-Royce brand.  Our unique facility on the Pearl Qatar sets us apart and will cement our iconic status in Qatar's automotive market."

He continued, "We are extremely optimistic about the success of Rolls-Royce Motor Cars new model, the Ghost, in Qatar.  The launch of the Ghost will further strengthen our position as Qatar's leading luxury automotive dealer."