Coimbatore-based Roots Industries has bagged an outsourcing order for two medium sized families of automotive horns from its technology partner Robert Bosch.

This year, Bosch is quadrupling its outsourcing of electric horns to INR60 million (€1.1 million). This is additional to the INR35 million (Euro 636,363.7) of existing orders from Robert Bosch to Roots which will take until 2006 to fulfil.

One-fifth growth potential has been projected by Roots annually for its exports to Bosch of 500,000 horns. In the fiscal 2003-2004 year ended March, Roots supplied 44,000 horns and hopes to export 184,000 this year.

RK Ramaswamy, chairman of Roots Industries, told just-auto the company is in talks with Robert Bosch and would start production of the additional two horn families by the end of this year. Roots is the world's ninth largest automotive horn maker with annual capacity of six million units of 11 families of horns.

Though it has licences to manufacture five horn families for Robert Bosch, the substantial cost competitiveness and technology offered by Roots is increasingly encouraging Bosh to outsource horns from the Indian firm.

Deepesh Rathore / Tilak Swarup