Potential new rules that could protect consumers from unfair business practices have been welcomed by the United Kingdom's Retail Motor Industry Federation (RMI). The European Union (EU) has adopted a proposal for a directive on unfair commercial practices that would clarify consumer rights and make cross-border trade more simple. The directive would protect consumers from misleading and aggressive practices, such as deceptive advertising or illusory offers, whether they buy from a local outlet or via a website based in another member state. The directive could be in force as soon as 2005.