USA: Research Shows Online-Direct and Online-Influenced New Auto Sales to Exceed $128 Billion in 2004
Current Disjointed and Cumbersome Offerings Preventing Players from Realizing Potential Growth The impact of the Internet on the US automotive market will increase dramatically in the next five years, affecting sales of both new and used automobiles, according to new research from Jupiter Communications, Inc. (Nasdaq: JPTR - news), the worldwide authority on Internet commerce. Online-direct and online-influenced new vehicle sales are expected to exceed $128 billion in the US by 2004. However, to achieve this market, automakers, dealers, and service providers must focus on integrating the Internet into their business to create a seamless network of service and product offerings, which will drive benefits to consumers--whether they browse online or buy online.
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