Ken Ramirez has moved from Nissan Latin America to take over from Thierry Sybord as managing director of Renault UK. The appointment was effective today (1 Feb).

Sybord, credited with taking tough decisions including axing loss-making models and  cutting the dealer network, is being promoted to a new European role which will be announced later, Renault said in a statement.

Puerto Rica-born Ramirez, who has a degree in electrical engineering, joined Nissan in 2002 following over 10 years at Motorola’s automotive electronics and telematics communications groups.

He has held various roles at Nissan technical centres in North America and Japan, the North American and Mexican national sales companies and, most recently, Nissan Latin America and the Caribbean where he was responsible for 37 markets.

Ramirez said: “Under Thierry's leadership, Renault UK has made significant progress through its business evolution plan, at both company and dealer levels. I look forward to continuing to rebuild our brand value and market presence in the months ahead.”