COMMENT: DaimlerChrysler: recovery is the real target
In the wake of a turbulent merger, DaimlerChryler's 2001 corporate recovery plan predicted a US market share of 14% in 2002. Although the target now appears slightly optimistic, that should not overshadow its subsequent progress. Cost cutting measures have propelled the company back to profitability, leaving it primed to refocus on its market share as it readies new models to be launched in 2004.
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