UK: Real Improvement? The case of Automotive E-commerce
The hallmark of a failed initiative comes when the massive benefits, the huge changes and the wonderful new products promised begin to boil down to a vague statement that “process was improved” and “we all learned valuable lessons.” Automotive eCommerce and eBusiness aren’t quite there - yet. But already, the process and lesson voices seem to be tuning up, and automotive suppliers are understandably tensing their jaw muscles just in case they’re about to take one on the chin again.
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