US: QR codes enhance Nissan window sticker information
Nissan in the US said this week it is the first original equipment manufacturer (OEM) to offer quick response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models.
Rolled out in June with the 2012 Altima and Sentra, the QR codes link consumers to additional vehicle information via iPhone, Android and Blackberry devices.
“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, marketing chief at Nissan North America. “It’s a true mass market effort across all products and all Nissan dealerships nationwide.”
The 'on vehicle graphics' system uses QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.
Key information available through the QR codes includes specific vehicle information, including grade, key features and available accessories, video based product overviews, image gallery, incentive offers, dealer inventory, request a quote capability, join mailing list request and dealer location support.
“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau.