BRAZIL: PSA starts 208 output in expanded Porto Real plant
Peugeot 208 production has begun at an expanded PSA Porto Real factory in Brazil
The attendance at an official opening event of PSA Peugeot Citroën CEO Philippe Varin and chairman Thierry Peugeot alongside Rio de Janeiro state governor, Sérgio Cabral, reflected the importance of the French group enlarging its Porto Real manufacturing plant, 90 miles northwest of the state capital Rio de Janeiro City.
The start of production of the new 208, a model on sale in Europe for less than a year (a rare occurrence here in Brazil which new models usually take longer to reach) coincides with an increased capacity from 150,000 to 220,000 units a year with three shifts, and includes Citroën production. The engine plant was also boosted from 220,000 to 280,000 units per year.
Cost of this project was BRL800m (US$400m) and it included 83 new robots and new automated processes (bonnet, doors and rear hatch) for the assembly lines. From 2010 to 2015 total spend will be BRL3.7bn/$1.6bn.
Carlos Gomes, PSA Peugeot Citroën’s CEO for Brazil and Latin America, dismissed building the architecture-sharing Peugeot 301 or Citroën C-Élysée, the group’s most modern compact sedans, citing high production costs because the key target would be the locally built Renault Logan.
In May last year Peugeot phased out both the 207 estate (206+ in Europe) and the Hoggar light pickup truck. Nevertheless, the latter was back in production last January at a very slow rate. The 207 hatchback and saloon-derivative Passion will co-exist with the 208, together with the Argentine-made 308 and 408 and the French-built 508, RCZ and 3008.
Varin outlined the company’s internationalisation. “It is a fundamental pillar for our development. The proportion of the group’s vehicles sold outside Europe keeps progressing, from 24% in 2009 to 33% in 2011 and 38% in 2012. We are on the way to achieve our objective of 50% non-European world sales by 2015.”
“Brazil, as one of the largest auto markets in the world, is an essential part in reaching this goal”, he added.
The media days for the 2013 Frankfurt Internationale Automobil-Ausstellung (IAA) are 10 & 11 September. Each of the following vehicles is a world premiere at the show....
Tata Motors' Jaguar Land Rover is recalling 11,852 vehicles in China over possible engine and oil leakage problems, the country's quality watchdog said....
Peugeot Australia reportedly is eyeing newly closed General Motors Opel dealers to plug gaps in its growing sales and service network....
Hyundai Motor India, currently second, wants to overtake market leader Maruti Suzuki one way or another by the end of the decade....
Vehicle importers enjoyed record sales in South Korea in July, with total volumes rising by almost 39% to 14,953 units, according to the Korea Automobile Importers and Distributors Association....
Iran Khodro (IKCO) says it is hopeful Iran's recent election of a new President will allow more partners - as well as its old Renault and Peugeot business allies - to have full operations in the count...
As widely rumoured, Paul Willcox has been confirmed as managing director of Volkswagen Group (UK), taking over from Simon Thomas who leaves the UK on 1 September 2013 to take up a global marketing rol...
- COMMENT: Volvo's US sales surge as China reverses
- COMMENT: Ford F-Series production soars
- China's economic turbulence worries auto industry
- Baking Kias at 45C
- THE WEEK THAT WAS: Trouble in Tianjin
- UPDATED IAA debuts list: BMW plug-in 2AT added
- Land Rover develops 'see-through trailer' concept
- Nissan allocates redesigned Juke to Sunderland
- Brazil Four losing sales faster than industry rate
- Uber hires car hacking engineers
- Ford Motor Company (F) - Financial and Strategic SWOT Analysis Review
- General Motors Company (GM) - Financial and Strategic SWOT Analysis Review
- Global light vehicle engine technologies market- forecasts to 2030
- Global light vehicle safety systems market- forecasts to 2030
- Global heavy trucks market