Even though the Plymouth brand that spawned it is dying, Chrysler will keep building Prowler roadsters while demand remains strong, Bloomberg News reported. "As long as the market remains strong, we don't see any reason to end production," director of marketing for Chrysler-brand cars Steve Bartoli told Bloomberg as the 10,000th hand-built Prowler rolled out of a Detroit factory on Tuesday. Production of the $US44,625 cars will continue "indefinitely," he added.