Malaysian prime minister Datuk Seri Najib Razak has said that Proton needs to continue to search for a strategic partner.
Speaking at the launch of the Proton Exora, Najib said that an alliance was needed to produce fuel-efficient products and stressed that Proton could not afford to remain its comfort zone.
The prime minister reminded Proton that in the competitive local and export markets, it must always be ahead of other players.
"There is no free ride or free lunch concept in this world. We must be aware that no competitor will slow its development tempo simply to assist or wait for us to narrow the competitive gap."
The Exora is seen as a low-cost MPV suited to Asian markets. It features a 1.6 CamPro CPS engine with 4-speed automatic transmission.