DETROIT: Prius goes from hatchback to brand
Until now the word 'Prius', as in 'Toyota', has been a single model, now in its third generation; it is now to become a brand after Toyota Motor Sales USA had the honour of the global unveiling of a new 'family' of vehicles at the Detroit show.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable