UK: Premium brands hold up in Europe's declining car market
Sales data released by JATO shows that the premium brands performed relatively well in Europe's declining new car market last year.
Amongst the top ten brands, only premium German brands Audi and Mercedes-Benz ended 2012 with no decrease in car sales in Europe. JATO said that the positive performance was primarily due to new and refreshed models such as the new Audi A3, Q3, A6 and the Mercedes B-Class and M-Class.
The Volkswagen Golf continues to be Europe’s best-selling car, despite a sharp drop of 11.1% in 2012 sales compared to 2011. Even with a 12.7% drop the Ford Fiesta overtakes the Volkswagen Polo for second place in 2012, while the Volkswagen Polo comes in third, with sales down 19.8%.
Commenting on the findings, Gareth Hession, Vice President, Research at JATO said: “Despite the challenging economic conditions across Europe and at home, there is clearly still appetite for new offerings from premium German brands. Other brands are also benefiting from new products such as Hyundai and Kia for example, where their latest vehicles show that consumers continue to look for innovation as well as value for money.”
There was some cheer in the December figures for the under-pressure French manufacturers.
Following the launch of the new Peugeot 208 in 2012, it finished the year with sales of over 155,000 units. Renault’s new fourth generation Clio has also been well received, with the model claiming third place for December 2012 and increasing its share of the market.
The BMW Series 3 has also performed very well last month with sales up 20.9% compared to last year. It ended the year with a sales increase of 8.4%.
Hession added: “The Peugeot 208 has been climbing steadily up the sales chart since its launch earlier in 2012, claiming second place for the month behind the Golf is a very strong performance, demonstrating PSA’s ability to deliver a highly competitive and desirable product.”
Over 500 vehicles have been updated in our live database of current and future new passenger car product over the past week, and we've added new future models....
Renault might have to be as patient in trying to establish electric cars on the market as Toyota was over the introduction of hybrids, a top executive said....
Sales at Volkswagen Group's Bentley division rose 9% in the first six months of the year to 4,279 units from 3,929 in the same period last year....
The Volkswagen car brand boosted first half sales 4.4% to 2.91m vehicles worldwide in the first half of 2013. June volume inched up 0.5% to 501,000....
The Volkswagen group is considering moving from CKD kit assembly to full production of some key Audi models in India, according to local reports....
International Automotive Components (IAC) has announced that it has formed a joint venture with Feltex Automotive, a South Africa-based supplier of automotive flooring, acoustics and trim components....
- COMMENT: Volvo's US sales surge as China reverses
- China's economic turbulence worries auto industry
- THE WEEK THAT WAS: Trouble in Tianjin
- Key trends in the automotive air-con market
- COMMENT: TPP legacy as Obama's Grand Projet?
- Land Rover develops 'see-through trailer' concept
- UPDATED IAA debuts list: Toyota Prius added
- Brazil Four losing sales faster than industry rate
- Uber hires car hacking engineers
- Suzuki-VW dispute over
- General Motors Company (GM) - Financial and Strategic SWOT Analysis Review
- Ford Motor Company (F) - Financial and Strategic SWOT Analysis Review
- Global light vehicle engine technologies market- forecasts to 2030
- Global light vehicle safety systems market- forecasts to 2030
- Global heavy trucks market