UK: Poor customer care undermining Internet vehicle sales - price monitor
Under-developed levels of customer care from dealers, suppliers and retailers using the Internet are hampering the growth of online car sales in the United Kingdom, the online monitor Car Price Check says. Citing a recent survey of online car buyers, CarPriceCheck said that three-quarters of 8,350 respondents who used the Internet for car buying research over the last 12 months encountered a lack of empathy and concern about their enquiry from online retailers and franchised dealers using the medium. Thirty-seven percent of those surveyed said they had had no "meaningful response" from the supplier following an initial on-line contact.
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