Through a special promotion, Pontiac/GMC customers in nine cities may receive a free "Sound Values" CD-ROM when they test drive the Pontiac Grand Am or Sunfire or GMC Jimmy or Sonoma now through October 15. The cities include Dallas, Fort Worth, Houston, St. Louis, Kansas City, San Antonio, Austin, New Orleans, Memphis and Oklahoma City.
The free "Sound Values" CD-ROM features 16 songs from MP3.com's catalogue of hot digital artists. All of the songs can be played through a personal computer, while eight of the tracks may also be listened to using a standard CD player. The CD includes band pictures along with each song, as well as links to the artists' pages on MP3.com. The CD-ROM also contains interactive product information, video footage of the featured products and links to key Pontiac/GMC Web sites.
After the test drive, consumers will receive a special edition Pontiac/GMC i2Go eGo 64MB digital audio player when they purchase one of the featured Pontiac or GMC vehicles. The eGo is the first digital music player designed for use in a car, while doubling as a pocket portable. In addition to having memory capability expandable up to 12 hours of continuous, skip-free digital music, the eGo also has a voice recorder, e-mail text to speech conversion, external speaker and a full car kit. Not only can Pontiac/GMC drivers download their favorite songs with near CD-quality sound, but frequently updated news, weather, sports, stock quotes and other information can be synched to the player. Drivers may listen to their e-mail and respond via voice, sending audio replies back to the original sender through their personal computer.
i2Go created the special edition digital edition digital audio player specifically for the "Sound Values" promotion. The company also developed a co-branded interactive Web site with Pontiac/GMC where new car owners can download music and news programs and take it with them "on the go." Through a separate i2Go promotion, car owners can win up to a year's worth of car payments based on use of the Web site, www.PontiacGMC2Go.com
"Pontiac is known for innovative design and engineering that results in exciting products with outstanding performance, while GMC is known for doing one thing--trucks--and doing it well," said Sheila Powell, Regional Divisional Marketing Manager for Pontiac/GMC in GM's South Central Region, based in Irving, Texas. "Working with i2Go and MP3.com, we've combined Pontiac Excitement and GMC's focus to provide our customers with an innovative, quality car audio opportunity."
Customers interested in taking advantage of this special offer should visit their local Pontiac/GMC dealer.
"i2Go is pleased to join forces with these well-recognized brands to execute this exciting program," said i2Go CEO Sam Johnson. "Car buyers will benefit greatly from our combined offerings that let drivers take their favorite music with them on the go."
i2Go is a leading developer of technology for mobile audio devices and a distributor of its interactive audio platform to media companies and consumer electronics manufacturers. The company provides the infrastructure for businesses to make their audio content interactive and gives consumers the tools to build personalized play lists, purchase products and request information in a mobile environment. i2Go (www.i2Go.com) technology enriches consumer electronics devices, such as PDAs and MP3 players, so they deliver a personalized and interactive audio experience "to go."
MP3.com, Inc. (NASDAQ: MPPP - news) has created what it believes is a unique and robust technology infrastructure for the storage, management, promotion and delivery of digital music. As the Internet's premier Music Service Provider (MSP), the company is dedicated to providing consumers with anytime, anywhere access to their music using any web-enabled device. The company's web site hosts what MP3.com (www.mp3.com) believes is the largest collection of digital music available on the Internet, with more than 562,000 songs and audio files posted from over 87,000 digital artists and record labels.
General Motors (NYSE: GM - news), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide. In 1999, GM earned $5.6 billion on sales of $176.6 billion. It employs 388,000 people globally. GM is investing aggressively in high technology and e-business within its global automotive operations through such initiatives as e-GM, GM BuyPower, OnStar and its Hughes Electronics Corp. (NYSE: GMH - news) subsidiary.