GERMANY: Pick-ups develop niche in Europe - report
Japanese vehicle makers are using new product features and beach-lifestyle marketing to boost sales of the lowly pickup truck in Europe, Automotive News Europe said. Mitsubishi introduced four-seat, club cabin and five-seat, double cabin versions of its L200 pickup to broaden the appeal beyond the basic two-seat commercial vehicle. But a Mitsubishi Portugal effort three years ago that linked beach life to a sporty yellow L200 derivative boosted annual sales among young buyers by 156% to 6,700 units between 1996 and 2000.
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