MALAYSIA: Perodua targets 6% sales rise in "challenging" 2015
Malaysia’s second national car company, Perodua, aims to increase sales by 6% to 208,000 units in 2015, compared with flat sales of 196,100 units in 2014, despite what the company describes as "challenging" market conditions in the country.
The company is wary of the forthcoming goods and service tax (GST) scheduled to be introduced in April. The prospects for the country’s exports are also uncertain in line with global growth outlook with Europe, in particular, continuing to struggle.
But the brand expects to benefit most from any "downsizing" in domestic car buying which it says normally happens when economic and market conditions get tough.
Perodua is banking on strong ongoing demand for its new specification Myvi and the recently-launched Axia small car. The company has already received 70,000 orders for the Axia of which 29,100 were delivered before the end of last year.
Perodua expects to sell 6,000 Myvi models per month this year after shifting approximately 85,000 units in 2014.