THAILAND: Outlander crossover leads Mitsubishi assault on passenger car market - report
Mitsubishi Motors launched its Outlander [Airtrek] crossover model in Thailand on Friday in a move aimed at winning back lost share in the country's small but fast-growing passenger car market, Reuters reported. "The launch of the Outlander...is the first in a new product offensive that calls for a shift away from (our) traditional reliance on pickup trucks to a broader product mix," Mitsubishi said in a statement cited by the news agency, which noted that pickups dominate Thailand's vehicle market, accounting for roughly 70%, but growth has come much faster in the car segment.
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