Opel in Germany is to offer a new car sharing scheme called 'CarUnity' that enables vehicle owners to offer their own cars for rental or to rent a car themselves.
It does not matter if the car is an Opel or a different brand. The CarUnity app can be downloaded for free from the Apple App Store and Google Play.
"We are taking a new approach with CarUnity. Opel is the first automaker to offer carsharing for everyone. CarUnity enables individual mobility everywhere in Germany - at any time and with greatest flexibility," said Chief Marketing Officer Tina Müller. "People in Germany can offer their car for rental or rent a car with the free app. Private carsharing fits to our brand - after all, approachable is one of our brand values."
Opel points out that its scheme allows car owners to earn money from rental while also offering renters cars in their vicinity at "reasonable prices".
The app means that car owners can decide who may rent their car. CarUnity users can, for example, offer their car only to their Facebook friends or to people in their personal CarUnity network.
Insurance is provided for the rental cars through Opel Bank GmbH.
Marketing for CarUnity is initially focused on the Rhine-Main region and includes cooperation with the radio station FFH, billboards at busy traffic hubs such as main railway stations as well as communication on social media networks.
Opel says that many private individuals, Opel employees and dealers have already made their cars available to the community for the premiere of CarUnity.