USA: Off-Road and Performance-Upgrade Segments Gear Up for Sustained Growth, Reports
Performance-upgrade and off-road products emerge as the bright spots in the shock absorber and struts aftermarkets. These segments continue to grow steadily despite a slow market, mostly because of their client base. These consumers are enthusiasts that are much less price-sensitive than most vehicle owners, focusing on performance, technology and brand reputation. They are willing to spend money and replace perfectly good parts to modify their vehicles.
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