The term "factory-approved used cars" has been redefined now that Britain's MG Rover Group is selling 'pre-owned' cars direct from its Longbridge manufacturing site, under a new initiative titled 'MG Rover Direct'. New cars displayed in the factory's visitors centre are now joined by a display of 70 used cars. Behind the scenes around 400 cars are prepared and ready for sale, making this MG Rover's first used car 'supersite'.