COMMENT: Mercedes-Benz: not just for the rich
Within the next 18 months, Mercedes-Benz is launching a series of models, ranging in price from $US25,000-$450,000, to cater for the vast majority of income groups in the US. Careful repositioning will allow it to sell higher volumes while still being associated with quality, so long as Mercedes can hold on to its dependable image that is.
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