FRANCE: No end in sight to costly incentives says Ford CEO
Ford chairman and chief executive Bill Ford s sees no end to Detroit's price wars soon, according to a Reuters report. According to Reuters, Ford said that incentives spending by Detroit's ‘Big Three’ vehicle makers on incentives - including cash rebates and interest-free loans – might ease up a bit but the profit-eroding measures were an irrevocable part of doing business in an ever more competitive industry.
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