UK: No Dacia discounts as Renault points to existing competitive pricing
The new Pitesti, Romania-built Sandero and Stepway models will retail at GBP5,995 (US$9,660) and GBP7,995, but will not receive further reductions as Renault looks to achieve a 1% market share for Dacia in the UK.
"Part of the Dacia strategy is no discount and it works - they know what they pay," Renault UK managing director, Thierry Sybord, said at this week's test drive of the new Dacia vehicles near the Southern Spanish city of Malaga. "Is it sustainable? The answer is definitely yes - it works in other countries. I launched it in [Holland] and believe me, Dutch people know what it is.
"All of the dealers agree with that - dealers spend their time talking about the product and not about the discounts. I would be very disappointed if it would not work in the UK.
"If it does not work, fine, it does not work. We won't kill the Dacia business model for one market. It is important to understand - it is a totally different strategy - more than ever customers ask for transparency."
Sybord added the models would be mainly be targeted at the retail car sector. "It means we don't want to go into short-term rentals [or] motability, etc," he said.
Renault adds Dacia will offer a diesel engine for the first time - the 1.5dCi - that will offer fuel consumption of 4L/100km with less than 100g/km CO2 emissions as well as the TCe 90 petrol powertrain at 5L/100km.
Renault said UK Dacia retailers will rise to 149 by the end of this year, while its Dacia-specific salesforce will increase from 1,300 to 1,400 also by year-end.
"We are now entering a new cycle - for the first time Dacia is releasing second generation versions of its existing models," said entry programme director, Arnaud Deboeuf.
The Sandero and Stepway will launch in the UK in January and May next year.
Renault CEO Carlos Ghosn has told just-auto that the next 2-3 years will be mediocre for the European car market with little growth, but that he believes Europe's economy will be in a growth phase aft...
Vehicle assembly in Colombia began in 1956 when the government signed an agreement to build Austin trucks locally. Colombian entrepreneurs soon saw the opportunity to invest in technology to be part o...
Not long ago the subcompact market in Brazil was regarded as niche and far from attractive to automakers. Current offerings are all imports like the Fiat 500 (from Mexico under the free trade agreeme...
Two new family-oriented crossovers have done well in the latest Euro NCAP crash test results....
Better Place, the Tel Aviv-based company launched in 2007 to develop a global network of recharging stations for electric vehicles, has filed for bankruptcy. The company said in its court filing on Su...
Deliveries from the Volvo group's truck operations in April 2013 amounted to 16,572 vehicles. This was a decrease of 2% compared with the year-earlier month....
- VEHICLE ANALYSIS: Citroën C4 Cactus
- COMMENT: Electric avenue fires Formula E to life
- INTERVIEW: Anne Ruthmann, Citroën C4 Cactus PM
- VEHICLE ANALYSIS: D-Max lifts Isuzu sales by 85%
- THE WEEK THAT WAS: Advanced tech drives the news
- JLR develops "self-learning vehicle"
- UK: Technical details of JLR Ingenium engines
- PARIS PREVIEW: Opel/Vauxhall Corsa images
- TRW receives takeover approach from ZF – report
- EC looks at Ford, BMW, Volkswagen, Audi projects
- Global light vehicle engine technologies market- forecasts to 2028
- Global electrified light vehicles market- forecasts to 2018
- New Cars: Top 5 Emerging Markets Industry Guide
- Jaguar Land Rover: Providing remarkable growth throughout the economic downturn
- Making Cars with CFRTP: Cheap, and Ready for Volume Production