GERMANY: No brand-blurring at DC
DaimlerChrysler will not let itself blur the sharp distinctions between its brands and will not enter the market for low-price cars, its head of corporate development was reported as saying on Wednesday.
"We will not use a vehicle platform for several brands" despite pressure to cut costs and boost productivity, Ruediger Grube told a labour union event in Stuttgart, according to Reuters.
"A Mercedes will remain a Mercedes and may not share a platform with anyone," he reportedly said, for fear its sales and margins would suffer should buyers think they could get basically the same car for less money if sold under a sister brand.
The company must instead seek cost savings from sharing parts such as water pumps that customers will never see or by pooling resources for purchasing or operating data processing systems, he said, according to the report.
At an earlier industry conference in Frankfurt, he had said the group would not venture into offering cheap cars, which analysts say is likely to be the fastest-growing market segment, the report added.
"We will leave this to the others," he said, according to Reuters.
PSA Peugeot Citroën is facing challenging times this year. It may get worse before it gets better. At the end of last year, the company turned to a man with aviation industry and company turnaround ex...
Allison Transmission is the world's largest manufacturer of medium and heavy-duty automatic transmissions. Matthew Beecham talked to Larry Love, director of market development and sales promotion, All...
The European Automobile Manufacturers Association, ACEA, has agreed on the general framework and basic principles that should apply to the new European Union (EU) policy to further reduce carbon emis...
Daimler is expected to raise its profit forecasts for the Mercedes Car Group....
Toyota Motor Europe (TME) has been accepted as a full member of the European Automobile Manufacturers Association (ACEA), effective from January 2008....
SPAIN: GDX to shut Barcelona plant, axing 720 workers...
Ford has supplanted Toyota as the leading manufacturer in initial quality rankings, taking the top spot in five of 19 segments in the 2007 survey by JD Power and Associates. That was more than any oth...
GM has dramatically improved its relations with suppliers over the last year, according to a recently published US survey. Toyota and Honda are the preferred US vehicle manufacturers with which suppli...
- Jaguar Land Rover's lightweight future
- INTERVIEW: Ford of Europe's chief, Stephen Odell
- GENEVA WRAP: Europe still struggles, future bright
- INTERVIEW: Ford UK fleet director, Phil Hollins
- THE WEEK THAT WAS: iOS (and Android) in the car
- 'One Ford' has kept us alive in Europe
- GENEVA: Jaguar names 'small' saloon XE
- GENEVA: Apple launches car iOS
- EXCLUSIVE: Renault axes another EV
- GENEVA SHOW: World premieres [final list]
- Tesla: The Californian start-up that made head way on the automotive giants
- Dacia: The no frills automotive brand, that is becoming a serious world contender
- PLDB - vehicle cycle plan database (annual subscription)
- China’s One-Child Policy is Shaping a New Automotive Landscape
- Global light vehicle HVAC market 2008 to 2028