GERMANY: No brand-blurring at DC
DaimlerChrysler will not let itself blur the sharp distinctions between its brands and will not enter the market for low-price cars, its head of corporate development was reported as saying on Wednesday.
"We will not use a vehicle platform for several brands" despite pressure to cut costs and boost productivity, Ruediger Grube told a labour union event in Stuttgart, according to Reuters.
"A Mercedes will remain a Mercedes and may not share a platform with anyone," he reportedly said, for fear its sales and margins would suffer should buyers think they could get basically the same car for less money if sold under a sister brand.
The company must instead seek cost savings from sharing parts such as water pumps that customers will never see or by pooling resources for purchasing or operating data processing systems, he said, according to the report.
At an earlier industry conference in Frankfurt, he had said the group would not venture into offering cheap cars, which analysts say is likely to be the fastest-growing market segment, the report added.
"We will leave this to the others," he said, according to Reuters.
PSA Peugeot Citroën is facing challenging times this year. It may get worse before it gets better. At the end of last year, the company turned to a man with aviation industry and company turnaround ex...
Allison Transmission is the world's largest manufacturer of medium and heavy-duty automatic transmissions. Matthew Beecham talked to Larry Love, director of market development and sales promotion, All...
The European Automobile Manufacturers Association, ACEA, has agreed on the general framework and basic principles that should apply to the new European Union (EU) policy to further reduce carbon emis...
Daimler is expected to raise its profit forecasts for the Mercedes Car Group....
Toyota Motor Europe (TME) has been accepted as a full member of the European Automobile Manufacturers Association (ACEA), effective from January 2008....
SPAIN: GDX to shut Barcelona plant, axing 720 workers...
Ford has supplanted Toyota as the leading manufacturer in initial quality rankings, taking the top spot in five of 19 segments in the 2007 survey by JD Power and Associates. That was more than any oth...
GM has dramatically improved its relations with suppliers over the last year, according to a recently published US survey. Toyota and Honda are the preferred US vehicle manufacturers with which suppli...
- Volvo UK specs up seven seat XC90 redesign
- ANALYSIS: Mercedes smart brand's last chance?
- THE WEEK THAT WAS: Hobnobbing with the A-listers
- Briefing: 48V mild hybrids (3)
- ANALYSIS: Suzuki's new brand flagship - Vitara
- Geneva show list updated
- UK: Aston Martin to reveal future models strategy
- GENEVA DEBUTS: Audi Q7 e-tron to be a diesel PHEV
- Audi plots 2020 expansion strategy
- US: Cadillac's De Nysschen on future engine plans
- Global light vehicle engine technologies market- forecasts to 2029
- Global vehicle lightweighting - technology, trends and the future
- LMC Automotive's European Passenger Car Production Estimates - Latest Monthly Update
- PLDB - vehicle cycle plan database (annual subscription)
- Global electrified light vehicles market- forecasts to 2018