FRANCE: Nissan to launch Tiida (Versa) in Europe
Nissan Europe is to launch the Tiida (Versa) model line in some European markets from June 2007.
Both four-door sedan and five door hatchback models will be offered with two petrol and one diesel engines.
The Tiida arrival in Europe follows the recent launch of the C-segment, cross-over Qashqai and the B-segment Note, a high-roofed, multi-purpose, five-door hatchback aimed at families.
To determine where to sell the Tiida, Nissan Europe studied individual markets to identify countries where there was a concentration of loyal customers of the now-defunct C-segment Almera and D-segment Primera who would consider purchasing a similar model in the future.
The Tiida will initially be sold in markets where there is strong demand for such models including the Baltics, Bulgaria, Croatia, Cyprus, Czech Republic, Finland, Greece, Hungary, Ireland, Malta, Poland, Romania, Russia, Slovakia, Slovenia and Ukraine.
Further markets may be added later.
The name Tiida is derived from a word in a Japanese dialect meaning 'ever-changing tide' and the car will be positioned between the Note and Qashquai. It will appeal to the customer looking for a more conventional type of car who places an emphasis on traditional values such as comfort, interior space and ease of use, Nissan said.
Engine choices will be 1.6 litre 110hp and 1.8 litre 126hp petrol and a 105hp 1.5dCi diesel.
The Tiida is already sold in Japan, China, Asia-Pacific markets and the United States, where it is sourced from Mexico and called the Versa.
Sales in Europe are expected to average 30,000 units per year. The European Tiida will also be built at Nissan's Civac plant in Mexico.
"As part of our strategy for profitable growth in Europe, Nissan is focused upon winning conquest customers with new models which offer a real point of difference. However, it is also important that we retain our more traditional customer base in certain countries," said Brian Carolin, senior vice president, sales and marketing, Nissan Europe.
"Our business approach is driven by customers and common sense. We decided to introduce Tiida in the markets where we identified clear needs and a sustainable demand for this type of product, which could not be satisfied by the Note or Qashqai," Carolin added.