USA: Nissan Teams with MindArrow on Interactive Marketing Effort
MindArrow Systems, a provider of interactive sales and marketing automation solutions, today announced the results of the first of three eBrochure® campaigns conducted for Nissan North America. The interactive, multimedia eBrochure was sent to members of the University of Georgia (UGA) Alumni Association by Nissan as part of a regional promotion that also contained a direct mail component. This integrated cross-promotional effort helped dealers in the automotive manufacturer's Atlanta zone increase sales volume by 34% in April compared to the prior year period.
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