BRAZIL: Nissan Expands Global Market Presence Into South America With Active Renault Support
Nissan Motor Co., Ltd. unveiled today its long-term strategy in Mercosur to sell a minimum of 150,000 vehicles a year by 2010 with Renault support. The impact of the Revival Plan gives Nissan its first significant growth opportunity. Nissan will invest a total of US$300 million by 2005 in this region to manufacture five products locally. Renault and Nissan will cooperate in various operations, including manufacturing, purchasing, sales and administration in the Mercosur market (Argentina, Brazil, Paraguay and Uruguay). With this expansion of Nissan's operation in the Mercosur, the Renault-Nissan Alliance is targeting 15 per cent of the market by 2010. The first Nissan project to be implemented is the production of the New Frontier pickup model in Renault's Brazilian manufacturing facilities starting first quarter of 2002.
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