SWITZERLAND: Nissan boosts European share in October
Author: just-auto.com editorial team | 10 November 2009
Nissan Europe reported sales of 45,225 units in October, up 10% year on year and a significant increase in market share (2.8% vs 2.4%) adding to good performances reported in July, August and September.
The sales and share boost was attributed to models such as Qashqai, Pixo, Micra and Note, with strong customer order banks for these models across all markets. In addition, Nissan improved its market share in each of its major Western European markets versus previous year.
Nissan said the positive results were offset by the "challenging" market in Russia where the falling total industry volume, down 54%, and unfavourable exchange rates are strongly impacting Nissan sales which have declined 52% vs Oct. 2008.
Bernard Loire, Vice President Sales Operations for Nissan in Europe, said: "October results have been very positive for the fourth month in a row and we have maintained our consistent market share performance across Europe at 2.8%. Although the Western European markets show signs of stabilising, there are no noticeable signs of recovery in the East."
Sectors: Vehicle manufacturers, Vehicle markets
Companies: Nissan
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