Nissan and car rental firm Europcar have announced that they are forming a partnership to market electric vehicles by 2010 and 'advance zero-emission mobility on a global scale'.
The two claim that the partnership between Europcar Groupe and Nissan is unique in the vehicle rental market and gives substance to Europcar's commitment to raise the awareness of its customers concerning environmental issues.

Electric vehicles will be rolled out in France, Germany, Belgium, Spain, Italy, Portugal, the United Kingdom, Australia and New Zealand and will be subsequently extended to other countries.

Rafael Girona, Europcar Groupe's Chief Operating Officer, said: "This signature fits perfectly with the principles of our Green charter and our action policy intended to offer our customers a fleet with as limited an impact as possible on the environment.

"We will thus give our customers the option of exploring a new means of mobility by giving them the unique experience of using an electric vehicle in order to encourage them to become better eco-citizens."

"Nissan through the Renault-Nissan Alliance has committed to being a global leader in zero-emission vehicles," said Eric Nicolas, senior vice president, administration and finance Nissan International SA.

"Nissan and Europcar share the same belief that the introduction and expansion of electric vehicles is one of the best solutions to sustain the growing need for mobility across the globe."

The Renault-Nissan Alliance will introduce zero-emission vehicles in the United States and Japan starting from 2010. The Alliance aims to start mass-marketing electric vehicles globally in 2012.

To date the Alliance has signed two final agreements in Europe with Portugal and the Principality of Monaco.

The two agreements formulate concrete proposals - ranging from incentives and infrastructures to education programmes - creating the right conditions for mass availability and acceptance of electric vehicles.