USA :Newgen Teams With Kia Motors America to Enhance Customer Retention
Newgen Results Corp. (Nasdaq:NWGN), a leading provider of Customer Relationship Management (CRM) technology for the service sector of the U.S. retail automotive industry, today announced that it has teamed with Kia Motors America to enhance customer retention and brand loyalty strategies with consumers at the dealership level. Under the exclusive agreement, Newgen will provide its RESULTS CRM system to Kia's 570 dealerships nationwide in an effort to maximize repeat visits for service, maintenance and/or the purchase of used or new cars.
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