EXCLUSIVE: BELGIUM: New Toyota Prius will be pitched as "a great car" rather than 'environment-friendly hybrid' European sales chief says
Forget it’s a hybrid, forget it gets great fuel economy and is much ‘greener’ than other cars on the market. Instead, the marketing message for Toyota Motor Europe’s fully redesigned Prius will in effect be “this is a great car”. So said TME head of sales Thierry Dombreval in an interview with just-auto.com deputy editor Graeme Roberts at the car’s static launch in Brussels. “The number one step in terms of strategy change is how we want to position the car,” Dombreval said.
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