JAPAN: New Toyota chief signals local market focus

Author: just-auto.com editorial team | 25 June 2009

Toyota needs to start over from "rock bottom" and will abandon for now its policy of offering a full product range world-wide to focus more on local market needs, new president and founding family member, Akio Toyoda, said at his first press conference in Tokyo today.

just-auto articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.


Join just-auto now and save 42%

If you’re already a member, login here

Not what you were looking for?

Search just-auto:

More articles related to this one

THE WEEK THAT WAS: Who'd buy a car company?
Who'd buy a car company? That thought must be crossing a few minds at General Motors' Renaissance Centre HQ in Detroit today after the latest deal to sell some family silver fell through.

JAPAN: Subaru maker eyes Chinese partner, production
Subaru car maker Fuji Heavy Industries plans to begin production in China and will accelerate efforts to find a local partner in a booming market certain to become the world's biggest, its president has said.

CHINA: Brilliance eyes Toyota minivan JV
Brilliance China Automotive said on Thursday it was in talks with Toyota on technology cooperation and the possibility of forming a minivan production joint venture.

Market research related to this article

Hybrid Vehicles and Components Report
One of the primary driving forces behind the production of hybrid vehicles has been the tightening of global emission regulations. The need for fuel efficiency has moved from being a consumer based motivation to an environmental concern that requires...

Power electronics in electric & hybrid vehicles
Toyota, the world leading car producer, has been dominant on the hybrid market up to now, but this niche market is becoming a must for car makers as the focus on car C02 emissions intensifies. This report presents the detailed major market metrics of...

World Diesel Engines NEW Industry forecasts for 2012 & 2017
This study analyzes global supply and demand for diesel engines. Parts for diesel engines are included in the calculation of both demand and supply, but will be referred to solely as diesel engines....

Welcome to the home of automotive information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page