UK: e-Commerce in the Auto Industry: New Study Cuts Through the Hype
www.just-auto.com -- Research carried on the just-auto.com website undertaken by industry associate Roland Berger & Partners suggests that e-commerce will bring important cost benefits to the auto industry over the next 5 years. "These will come not only from purchasing, but also many other functions such as product development." Commented David Legget, the just-auto.com Managing Editor. 'Build To Order' won't be the industry's panacea and manufacturers will evolve from the current 'Build to Dealers' Lots' towards the 'Build to Consumer Demand' model. These are some of the key findings of a study published by Roland Berger Strategy Consultants in conjunction with Deutsche Bank's Global Automotive Research Team.
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