EXCLUSIVE: UK: New Mini is 'neither fad nor fashion' - BMW
"What will BMW (GB) do once initial demand for the new Mini tails off, as it has for the retro-look VW New Beetle and Chrysler PT Cruiser?" The response from PR chief Chris Willows, over dinner during the UK press launch for the supercharged Mini Cooper S version, was short and to the point: "If it#;s just a fad, it#;s a failure."
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