Hyundai's UK unit is launching free five-year RAC breakdown cover on its shortly-to-be-introduced ix35 crossover SUV, its version of sister company Kia's new Sportage.
The cover will be transferrable as and when the vehicle is sold on and the deal could be extended to other models in the future.
The company will continue with its current five-year, unlimited mileage warranty and does not plan to follow sister company Kia which offers seven-year, 100,000 mile cover.
Hyundai UK managing director Tony Whitehorn said: "Our brand statement is that there are no caveats as far as the warranty is concerned. The vehicle is covered for five years even if you are doing 30,000 or 40,000 miles a year."
The ix35 will be launched in the UK on 25 March with a sales target this year of 3,000 vehicles and around 5,000 in a full year.
It comes with two or four wheel drive and initially will be sold with two-litre petrol and diesel engines. 4WD will only be available with diesel power. Two wheel drive variants are expected to account for 70% of sales.
Smaller 1.6-litre petrol and 1.7-litre diesel engines, plus automatic versions, will arrive in September. Prices are expected to start at around GBP16,500.
The ix35 is pitched directly against Nissan's successful Qashqai crossover and Whitehorn sees great potential for growth in this segment. "We are already seeing that people are no longer seeing these smaller SUVs and crossovers as gas-guzzlers. Drivers don't necessarily need four-wheel-drive but they do like the high, command driving position.
"The 1.7-diesel has a CO2 figure of just 139g/km which is better than most C-segment cars."
Hyundai's ISG stop-start system is standard on diesel models while downhill brake control, hill start assist and emergency flashing stop lights are on all models.
The ix35 will come in two trim levels, Style and Premium, with the latter equipped with a panoramic roof, satellite navigation and park assist as standard.