USA: New Ford US web site Focuses on consumer needs
Ford has redesigned its US consumer web site for Ford Division cars and trucks, www.Fordvehicles.com. The new site offers easier access to in-depth vehicle information to help buyers conduct research before purchasing a vehicle.
A new feature, the comparison module, created by Autoweb, a consumer automotive internet service, allows consumers to accurately compare Ford vehicles to rivals. Ford claims to be the first major automotive manufacturer to offer this feature.
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