UK: New Ford design centre claimed to defy convention
Ford#;s newest design studio doesn#;t have a milling machine. Or clay. Or doorways and elevators large enough to squeeze in a car. “It doesn#;t need any of the conventional trappings of a traditional design studio, because Ingeni is anything but a typical studio,” says the company#;s vice president of design J Mays, of the stylish studio housed in an all-glass building in London#;s red light district of Soho designed by Richard Rogers (he of the inside-out Pompidou Centre in Paris and the Lloyds building also in London).
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